The EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book “Where to play”, a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape.
If you are an entrepreneur, or aspire to be one, it is important to take a step back and reflect on the target market and its potential value of your venture. But there could be numerous market opportunities, and each of these opportunities have the potential to generate value, some being more competitive and challenges than others. Where does one start? How does one seize opportunities for success?