[UniverCité] MassChallenge fait monter un nouveau partenaire à bord

[UniverCité] MassChallenge fait monter un nouveau partenaire à bord

MassChallenge Switzerland, part of MassChallenge‘s global network of zero-equity startup accelerators, today announced a partnership with General Mills to support the food industry leader’s strategic commitment to identifying and collaborating with emerging startups that have the potential to create widespread impact in the food and agtech space.

“Working with MassChallenge over the last five years in the U.S. opened our perspective on how to work with technology startups in general,” said Olaf Gruess, Technology Manager & Global Connector – R&D for General Mills. “We now want to find more efficient ways of working together and identify innovative solutions that will allow us to produce food our consumers love.”

General Mills’ One Global Dairy platform in Vienne, France will lead this partnership with MassChallenge Switzerland. General Mills will work directly with startups in MassChallenge Switzerland’s 2020 cohort and in its global alumni network to co-develop or apply their innovative solutions and technologies to General Mill’s products and processes. In turn, startups will benefit from General Mills’ deep industry expertise, resources, potential partnerships and market access, all while helping create better products and an improved consumer experience across the value chain.

MORE

Leave a reply